The 3 Keys To Ranking On Page 1 Of Google

Everyone wants to be at the top of Google, but not everyone knows exactly what that means. Google results are constantly changing and at the moment, there are three parts of the first page. At the top are Pay Per Click Ads (PPC). Below that is Google Maps, and after that are the organic search results, which is what most people think of when they hear “ranking on Google.”

Google Adwords

This is how you can get your website in the Pay Per Click section at the very top of the page. You tell Google what words you’d like to show for and how much you’re willing to spend, and they show your ad accordingly. The pros are that this is a quick and easy process to start, the cons are that ongoing management is complex and requires a lot of research and understanding.

Google Maps

This is the section that displays local businesses. Getting listed on the maps on the first page is based on a variety of factors, the most important of which are having positive reviews and optimizing your Google My Business page. This is incredibly important because it shows searchers what is nearby, which drives immediate action.

Organic Search Results

The organic results below the map require the most work to rank on the first page. That means a combination of content marketing, social media engagement, and backlinks from other websites and businesses. The downside is this is a time intensive and never ending process, but the positive is that once you are on the first page, you tend to stay there for a while.

The different parts of the first page of Google require different strategies to compete, each of varying difficulty and cost. So when you try to rank on page 1 of Google, make sure your online marketing strategy addresses all 3 areas.

AJ Thakore
AJ Thakore
AJ Thakore is the founder and CEO of Doctor Multimedia and Local Clicks, two leading digital marketing agencies.Having grown up around doctors, AJ developed a unique understanding of what medical professionals need to help them run their practice and their business. AJ turned that expertise into Doctor Multimedia, the leading digital marketing agency in the medical industry. AJ helps doctors and practice owners navigate the digital marketing landscape, helping them market their business in areas they have little understanding or training.AJ's passion for digital marketing turned into Doctor Multimedia around 2009, when he helped a friend market his medical practice in the Las Vegas area. The success of AJ's digital marketing plans and the instant results attracted practice owners from all over the country. AJ has guided Doctor Multimedia from one client to a full fledged digital marketing agency that helps thousands of practices daily.

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