Trade Shows & Events

July 22, 2017

AVMA Convention 2017

The annual AVMA Convention truly has something for everyone. Veterinary health professionals from all over the world are gathering in Indianapolis, Indiana for excellent continuing education, hands-on labs, and priceless networking opportunities, and we are happy to be there too! With more than 700 education sessions, we know that your […]
July 20, 2017

Why Most Medical Logos Are Blue

Healthcare is an essential commodity, but consumers have many choices when it comes to receiving this care. In order to attract patients, providers engage in marketing. One of the most important components of any marketing plan is the logo, which is an image consumers will associate with your practice. Although […]
July 13, 2017

Are You Marketing Your Most Profitable Dental Service?

When it comes to online marketing, prioritizing your most profitable dental services pays off. Spend your advertising dollars effectively, and bring in more high-dollar procedures. To increase the ROI on the hours you spend in the office, you’ll need to target the biggest revenue-gaining procedures. Then, you’ll need to boost […]
July 7, 2017

Are You Reaching Out To Get Reviews From Happy Clients?

Whether you’re an established practitioner or part of a growing office, client testimonials may be one of your best available resources. By tapping into your current customer base, garnering reviews and nurturing healthy discussion, you can both gain new fans while prioritizing the old ones. Harness the power of happy […]
June 30, 2017

The 3 Keys To Ranking On Page 1 Of Google

Everyone wants to be at the top of Google, but not everyone knows exactly what that means. Google results are constantly changing and at the moment, there are three parts of the first page. At the top are Pay Per Click Ads (PPC). Below that is Google Maps, and after […]
June 26, 2017

The Most Important Information You’re Not Advertising

When it comes to website information, potential patients won’t stick around if information is lacking. A lot of modern optometrists, dentists, veterinarians and other healthcare providers accept a variety of insurance options. Unfortunately, too few provide such information on their website. Prospective patients browse the web quickly, and they’re likely […]
June 22, 2017

Use Facebook to Communicate with Clients

When it comes to promotion, social media is king. Facebook is a great communication channel, and today’s practitioners are utilizing it for its high-end visibility, reliability and uniformity. Whether you’re trying to engage new clients, retain old ones or simply stay in touch, Facebook is your best available resource. People […]
June 14, 2017

Is Your Reception Desk Properly Receiving New Clients?

Every time someone visits their eye doctor, dentist, or veterinarian, the very first encounter they will have with your office is with the reception area and staff. Often, patients will spend just as much or even more time in the waiting area as with their healthcare professional. However, these areas […]
May 29, 2017
Social Media Marketing for Orthodontists

Top 10 Social Media Marketing Strategies for Orthodontists

Social media marketing for orthodontic practices? Where to begin? Well, it’s actually easier than you think. Here are 10 top strategies to try today. 1. Facebook Groups Facebook groups might not seem like an intuitive form of orthodontic marketing, but they are. Sharing your knowledge with industry professionals and customers […]
May 25, 2017

4 Ways to Use Twitter & Stay in Touch with Your Dental Patients

Twitter has been around for a long time, and it’s not going anywhere. Unfortunately, it has long ignored by local businesses that assume its universality means it’s no good for dental marketing.  Wrong-o. Twitter is an excellent medium for cultivating a client base and drawing traffic to your dental website. […]

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