Our Blog

Explore our blog for impactful resources, insightful articles and ideas that inspire action on the topics you care about.

July 20, 2017

Why Most Medical Logos Are Blue

Healthcare is an essential commodity, but consumers have many choices when it comes to receiving this care. In order to attract patients, providers engage in marketing. One of the most important components of any marketing plan is the logo, which is an image consumers will associate with your practice. Although […]
July 13, 2017

Are You Marketing Your Most Profitable Dental Service?

When it comes to online marketing, prioritizing your most profitable dental services pays off. Spend your advertising dollars effectively, and bring in more high-dollar procedures. To increase the ROI on the hours you spend in the office, you’ll need to target the biggest revenue-gaining procedures. Then, you’ll need to boost […]
July 7, 2017

Are You Reaching Out To Get Reviews From Happy Clients?

Whether you’re an established practitioner or part of a growing office, client testimonials may be one of your best available resources. By tapping into your current customer base, garnering reviews and nurturing healthy discussion, you can both gain new fans while prioritizing the old ones. Harness the power of happy […]
June 26, 2017

The Most Important Information You’re Not Advertising

When it comes to website information, potential patients won’t stick around if information is lacking. A lot of modern optometrists, dentists, veterinarians and other healthcare providers accept a variety of insurance options. Unfortunately, too few provide such information on their website. Prospective patients browse the web quickly, and they’re likely […]

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