At the 2018 Academy of General Dentistry Conference in New Orleans, Doctor Multimedia’s very own Troy Leonard was interviewed by Dr. Eugene Antenucci, for the upcoming TV series Journey Of A Thousand Smiles! Journey Of A Thousand Smiles is a family friendly, 6 episode series that focuses on ground breaking and advanced technology within the dental industry. Take a look…
Imagine a patient searching your practice and being able to schedule an appointment within seconds. Thanks to a recent update from Google, this is now possible! Google My Business (GMB) has introduced the option for medical practices to add a link to a “Schedule An Appointment” page. This link appears wherever your GMB page shows up in local search results,…
Doctor Multimedia was recently featured on the Dentistry Uncensored podcast, where co-founder Pras Murthy was interviewed by Howard Farran, owner of Dentaltown.com and publisher of the Dentaltown Magazine. Pras and Howard discuss the common online marketing issues faced by dentists and dental practices, along with practical solutions ranging from simple to complex. Pras describes the current online marketing landscape, pitfalls…
Healthcare is an essential commodity, but consumers have many choices when it comes to receiving this care. In order to attract patients, providers engage in marketing. One of the most important components of any marketing plan is the logo, which is an image consumers will associate with your practice. Although these logos differ from one provider to the next, they…
When it comes to online marketing, prioritizing your most profitable dental services pays off. Spend your advertising dollars effectively, and bring in more high-dollar procedures. To increase the ROI on the hours you spend in the office, you’ll need to target the biggest revenue-gaining procedures. Then, you’ll need to boost your online reputation by promoting them. Whitening Services Teeth whitening…
Whether you’re an established practitioner or part of a growing office, client testimonials may be one of your best available resources. By tapping into your current customer base, garnering reviews and nurturing healthy discussion, you can both gain new fans while prioritizing the old ones. Harness the power of happy patients, and spread the love to new visitors. If you…
When it comes to website information, potential patients won’t stick around if information is lacking. A lot of modern optometrists, dentists, veterinarians and other healthcare providers accept a variety of insurance options. Unfortunately, too few provide such information on their website. Prospective patients browse the web quickly, and they’re likely to turn down providers who aren’t economically feasible. Even if…
When it comes to promotion, social media is king. Facebook is a great communication channel, and today’s practitioners are utilizing it for its high-end visibility, reliability and uniformity. Whether you’re trying to engage new clients, retain old ones or simply stay in touch, Facebook is your best available resource. People spend a lot of time on Facebook. Is your business…
Twitter has been around for a long time, and it’s not going anywhere. Unfortunately, it has long ignored by local businesses that assume its universality means it’s no good for dental marketing. Wrong-o. Twitter is an excellent medium for cultivating a client base and drawing traffic to your dental website. Here’s how to do it. Become a Go-To Guru Becoming…
Facebook has revolutionized how dental practices engage with their patients. Even though the medium is affordable and one can reach hundreds if not thousands of customers, many practices fail to implement this prevalent dental marketing tool. The lack of engagement could be because of unrealistic expectations or lack of training on how to make use of social media marketing. In…
