3 Things You’re Not Doing to Grow Your Orthodontic Practice



Orthodontic Marketing Tips - Orthodontic WebsitesGone are the days when paper flyers and newspaper ads were the only techniques available for orthodontic marketing. Today’s modern practice has a wealth of opportunities at its figurative fingertips, and if you’re not doing them, you’re missing out. Take a look at the following three techniques, all of which leverage the most popular advertising platforms today without much sweat or hassle.

1. Post to Instagram Regularly, With Hashtags

Many people know Instagram to be an invaluable marketing tool. However, even if they are using it (and many orthodontic practices have yet to jump on board), they’re not making the most of their feed. Start posting regularly by setting a schedule and sticking to it. Accompany each post by 10-30 relevant  hashtags (not just any ol’ popular one), and put them in a comment below your caption to keep your main post from looking spammy.

2. Use Google AdWords

Google AdWords is the most popular advertising platform in the world, and for good reason: It gets results. Setting up a campaign with even a modest amount of money can grow your revenue stream and have clients streaming through the door. The best part is you don’t pay for an ad unless someone clicks, meaning that each time you spend, you spend with a purpose. Use this handy guide to get started today.

3. Give Your Treatment Coordinators Smartphones

This isn’t the most intuitive strategy, but it works. Giving your TCs smartphones keeps them happy, but more importantly, gives them all the tools they need to engage with customers on social media platforms, over email and via text. Giving clients and prospects a simple, 21st-century way to get in touch with your practice does more to build your business than a zillion flyers ever could.

These, of course, are but a few of the marketing techniques available to you, but they are some of the smartest and highest-ROI around. Leverage them today, then go get a long massage … because you’re about to be really busy.

AJ Thakore
AJ Thakore
AJ Thakore is the founder and CEO of Doctor Multimedia and Local Clicks, two leading digital marketing agencies. Having grown up around doctors, AJ developed a unique understanding of what medical professionals need to help them run their practice and their business. AJ turned that expertise into Doctor Multimedia, the leading digital marketing agency in the medical industry. AJ helps doctors and practice owners navigate the digital marketing landscape, helping them market their business in areas they have little understanding or training. AJ's passion for digital marketing turned into Doctor Multimedia around 2009, when he helped a friend market his medical practice in the Las Vegas area. The success of AJ's digital marketing plans and the instant results attracted practice owners from all over the country. AJ has guided Doctor Multimedia from one client to a full fledged digital marketing agency that helps thousands of practices daily.

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