Gone are the days when paper flyers and newspaper ads were the only techniques available for orthodontic marketing. Today’s modern practice has a wealth of opportunities at its figurative fingertips, and if you’re not doing them, you’re missing out. Take a look at the following three techniques, all of which leverage the most popular advertising platforms today without much sweat or hassle.
Many people know Instagram to be an invaluable marketing tool. However, even if they are using it (and many orthodontic practices have yet to jump on board), they’re not making the most of their feed. Start posting regularly by setting a schedule and sticking to it. Accompany each post by 10-30 relevant hashtags (not just any ol’ popular one), and put them in a comment below your caption to keep your main post from looking spammy.
Google AdWords is the most popular advertising platform in the world, and for good reason: It gets results. Setting up a campaign with even a modest amount of money can grow your revenue stream and have clients streaming through the door. The best part is you don’t pay for an ad unless someone clicks, meaning that each time you spend, you spend with a purpose. Use this handy guide to get started today.
This isn’t the most intuitive strategy, but it works. Giving your TCs smartphones keeps them happy, but more importantly, gives them all the tools they need to engage with customers on social media platforms, over email and via text. Giving clients and prospects a simple, 21st-century way to get in touch with your practice does more to build your business than a zillion flyers ever could.
These, of course, are but a few of the marketing techniques available to you, but they are some of the smartest and highest-ROI around. Leverage them today, then go get a long massage … because you’re about to be really busy.