Making a good first impression is important in any industry, especially in the relationship-driven world of optometry and eye care. You want your staff to welcome patients in a professional and friendly manner, so why aren’t the same principles applied to your clinic’s online presence? With the increasing number of people finding businesses online, it’s imperative that your online presence makes a good impression.
The first thing you should do is implement quality cover photos and profile pictures for all your social media pages. Social media is one of the most common ways for a new patient to look for and find an optometrist. If your office’s social media pages appear unprofessional, what are potential clients going to think about your services?
A cover photo or profile picture can be so much more than just a first impression too. You can use that internet “real estate” to inform clients about essential information: where you are located, how to contact you, and so much more. You can even use this space to promote special offers or anything else relevant to your clientele!
If you want to know how Doctor Multimedia can help your office dominate the realm of social media, contact us at 1-800-679-0197 or email [email protected].