Imagine a patient searching your practice and being able to schedule an appointment within seconds. Thanks to a recent update from Google, this is now possible! Google My Business (GMB) has introduced the option for medical practices to add a link to a “Schedule An Appointment” page. This link appears wherever your GMB page shows up in local search results,…
Healthcare is an essential commodity, but consumers have many choices when it comes to receiving this care. In order to attract patients, providers engage in marketing. One of the most important components of any marketing plan is the logo, which is an image consumers will associate with your practice. Although these logos differ from one provider to the next, they…
Whether you’re an established practitioner or part of a growing office, client testimonials may be one of your best available resources. By tapping into your current customer base, garnering reviews and nurturing healthy discussion, you can both gain new fans while prioritizing the old ones. Harness the power of happy patients, and spread the love to new visitors. If you…
When it comes to website information, potential patients won’t stick around if information is lacking. A lot of modern optometrists, dentists, veterinarians and other healthcare providers accept a variety of insurance options. Unfortunately, too few provide such information on their website. Prospective patients browse the web quickly, and they’re likely to turn down providers who aren’t economically feasible. Even if…
When it comes to promotion, social media is king. Facebook is a great communication channel, and today’s practitioners are utilizing it for its high-end visibility, reliability and uniformity. Whether you’re trying to engage new clients, retain old ones or simply stay in touch, Facebook is your best available resource. People spend a lot of time on Facebook. Is your business…
Keeping your patients loyal to your practice is crucial to the long-term success of your practice. This is especially true for eye care patients who may not need to visit the office as regularly as other traditional healthcare checkups. The use of a consumer oriented approach to your healthcare services is the key to retaining your patients from year to year,…
With the prevalence of online review websites on the internet, having positive reviews can make or break your office. Great optometrists can have their reputations damaged by just a few bad reviews, whether they are accurate or not. More and more people are relying on online reviews to make their consumer choices, and they often form a client’s first impression…
