Should Your Veterinary Hospital Advertise with Yelp?

yelpMost veterinarians I know are not very fond of the review website Yelp because of its bizarre filter that often favors displaying negative reviews over positive ones.

Now a federal appeals court has ruled that Yelp can lower or raise the rating of a business depending on whether it advertises with the company. This was in response to a lawsuit filed by small businesses claiming Yelp used the tactic to try to extort ads from them.

Yelp has denied doing that but the court ruled that even if Yelp did manipulate reviews, the practice would be legal.

“The business owners may deem the posting or order of user reviews as a threat of economic harm, but it is not unlawful for Yelp to post and sequence the reviews,” Judge Marsha Berzon wrote for the three-judge panel. “As Yelp has the right to charge for legitimate advertising services, the threat of economic harm that Yelp leveraged is, at most, hard bargaining.”

When I first heard of the ruling I was appalled for our clients but at least this ruling makes the playing field clearer.

So should your veterinary hospital advertise on Yelp? There is no blanket answer to that question because that has to be evaluated on a clinic to clinic basis. How active your clients are on Yelp, local competition and overall Yelp rating are all factors to be considered. Analyzing how the Yelp review algorithm filters your clinic online is also essential in determining whether your clinic should advertise with Yelp.

And that’s where Doctor Multimedia comes in. Call us today at 1-800-605-6987 or email [email protected] and let us help you determine if Yelp could be beneficial to your clinics marketing strategy.

AJ Thakore
AJ Thakore
AJ Thakore is the founder and CEO of Doctor Multimedia and Local Clicks, two leading digital marketing agencies.Having grown up around doctors, AJ developed a unique understanding of what medical professionals need to help them run their practice and their business. AJ turned that expertise into Doctor Multimedia, the leading digital marketing agency in the medical industry. AJ helps doctors and practice owners navigate the digital marketing landscape, helping them market their business in areas they have little understanding or training.AJ's passion for digital marketing turned into Doctor Multimedia around 2009, when he helped a friend market his medical practice in the Las Vegas area. The success of AJ's digital marketing plans and the instant results attracted practice owners from all over the country. AJ has guided Doctor Multimedia from one client to a full fledged digital marketing agency that helps thousands of practices daily.

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