Top 10 Social Media Marketing Strategies for Orthodontists
May 29, 2017 By Practice Growth Pras
Social media marketing for orthodontic practices? Where to begin? Well, it’s actually easier than you think. Here are 10 top strategies to try today.
1. Facebook Groups
Facebook groups might not seem like an intuitive form of orthodontic marketing, but they are. Sharing your knowledge with industry professionals and customers is a great way to bring in business.
2. Instagram
Nothing brings people into an orthodontics practice like beautiful smiles, and a well-curated Instagram feed can do just that.
3. Snap, Snap, Snap
No, not Snapchat (though maybe that too?). This means, keep a camera on hand! That way, when those social-worthy candid moments occur, you’ll be ready.
4. Social Media Handouts
There’s no reason you can’t combine analogue with digital. Go ahead and hand out social media cards at your office, with every feed listed right on them.
5. Ask for Engagement
People like to do what they’re told … so tell them. In each social media post, ask for a comment, a like, a share or a follow. More often than you think, this works.
6. Don’t Forget Pinterest
Not just for party planning, Pinterest is a great way to round up interesting facts, blog posts and infographics. Show your expertise by curating your content and others’.
7. Branded Images
Nothing ties a social media marketing plan together like good branding. Where possible, use the same approach for Facebook and Twitter posts, blog title images, and your Instagram presence. If you don’t have a great designer on staff, sign up for Canva for Work for $12.95 per month.
8. Website-Wide Share Buttons
If your orthodontic website lacks share buttons, how can you expect people to … well … share? Make sure you’ve got them located in your top navigation bar and footer, at the bottom of each post and in sidebars.
9. Tweet Your Face Off
Twitter is all about constant connection, so share away: the good, the bad and (sparingly) the ugly.
10. Have Fun!
Sounds cheesy, but it’s true. Oftentimes, people are just on social media to get a smile or a laugh, so give it to them and you’ll be surprised by the awesome results!
