Twitter has been around for a long time, and it’s not going anywhere. Unfortunately, it has long ignored by local businesses that assume its universality means it’s no good for dental marketing. Wrong-o. Twitter is an excellent medium for cultivating a client base and drawing traffic to your dental website. Here’s how to do it.
Becoming a thought leader or industry expert is easier with Twitter, and in turn makes using Twitter easier. Establish yourself as someone to follow with on-trend news reporting, anecdotes from your practice and handy tips. Your current clients will love you for it, and prospective clients will be drawn in.
No one ever said you had to earn your expertise solely through university training, trade shows or continuing education. You can also cull it from conversations and interactions with others in your field, then repurpose it to share with your audience. Voilà: You still look like the expert, and your associates look to you to earn them recognition.
Twitter is a great place to get the word out about promotions. Two-for-one family days, 10%-off coupons and prize drawings are all great ways to up your Twitter following and bring people to your front door.
“Twitter chats” might sound like yet another esoteric platform you have to figure out how to use, but it’s not. It’s just a public conversation that focuses on a single hashtag. Yours could be #dentistry or #dentalhygiene, both very simple tags that can lead to very powerful connections. This is where many of your potential clients hang out when looking for information, and it’s also where you can meet and partner with other industry leaders.
Starting to use Twitter comes with a learning curve, but it’s not as steep as you think. Put these tips into play one at a time, and you’ll quickly see a return on investment. Go!