4 Ways to Use Twitter & Stay in Touch with Your Dental Patients

Twitter for Dentists - Dental Social Media Marketing TipsTwitter has been around for a long time, and it’s not going anywhere. Unfortunately, it has long ignored by local businesses that assume its universality means it’s no good for dental marketing.  Wrong-o. Twitter is an excellent medium for cultivating a client base and drawing traffic to your dental website. Here’s how to do it.

Become a Go-To Guru

Becoming a thought leader or industry expert is easier with Twitter, and in turn makes using Twitter easier. Establish yourself as someone to follow with on-trend news reporting, anecdotes from your practice and handy tips. Your current clients will love you for it, and prospective clients will be drawn in.

Crowdsource Your Expert Knowledge

No one ever said you had to earn your expertise solely through university training, trade shows or continuing education. You can also cull it from conversations and interactions with others in your field, then repurpose it to share with your audience. Voilà: You still look like the expert, and your associates look to you to earn them recognition.

Offer Dental Discounts

Twitter is a great place to get the word out about promotions. Two-for-one family days, 10%-off coupons and prize drawings are all great ways to up your Twitter following and bring people to your front door.

Leverage Twitter Chats

“Twitter chats” might sound like yet another esoteric platform you have to figure out how to use, but it’s not. It’s just a public conversation that focuses on a single hashtag. Yours could be #dentistry or #dentalhygiene, both very simple tags that can lead to very powerful connections. This is where many of your potential clients hang out when looking for information, and it’s also where you can meet and partner with other industry leaders.

Starting to use Twitter comes with a learning curve, but it’s not as steep as you think. Put these tips into play one at a time, and you’ll quickly see a return on investment. Go!

AJ Thakore
AJ Thakore
AJ Thakore is the founder and CEO of Doctor Multimedia and Local Clicks, two leading digital marketing agencies.Having grown up around doctors, AJ developed a unique understanding of what medical professionals need to help them run their practice and their business. AJ turned that expertise into Doctor Multimedia, the leading digital marketing agency in the medical industry. AJ helps doctors and practice owners navigate the digital marketing landscape, helping them market their business in areas they have little understanding or training.AJ's passion for digital marketing turned into Doctor Multimedia around 2009, when he helped a friend market his medical practice in the Las Vegas area. The success of AJ's digital marketing plans and the instant results attracted practice owners from all over the country. AJ has guided Doctor Multimedia from one client to a full fledged digital marketing agency that helps thousands of practices daily.

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