// Google Ads + Meta Ads for healthcare

Patient searches, turned into booked appointments.

Healthcare advertising runs on different rules. Patients search differently, and ad platforms review medical campaigns more closely. Since 2013, our in-house team has built healthcare campaigns that connect targeting, creative, landing pages, and tracking to generate qualified patient inquiries.

Ready for More Patient Leads?

Tell us about your practice and a senior strategist will follow up.

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  • Premier Google Partner
  • Meta Business
  • 5.0 3,500+ Google Reviews
  • A+BBB Accredited
  • 5.0Clutch Verified
  • 10,000+Practices Served
Doctor Multimedia team members working at their desks on the San Diego strategy floor
Doctor Multimedia headquarters building at Westfield UTC, San Diego
San Diego HQ, Westfield UTC
Our strategy floor
// Who runs your ads

Healthcare Marketing Experts, All Under One Roof

Our advertising specialists work alongside our in-house web, SEO, and AEO teams. That means fewer emails, fewer handoffs, and no waiting on another company to make a change. Your time stays on your practice, not on managing marketing vendors.

// How it works

More Patients for the Services You Want to Grow

Tell us which services, providers, or locations you want to grow. We handle the strategy, the campaigns, and the ongoing work of making them perform.

Use conversion data and lead feedback to direct budget toward what works.

What's included

Ongoing Management

  • Campaign adjustments based on results
  • New campaigns or a change in focus as your goals shift
  • Focused budget allocation
  • Direct access to a senior strategist

Every plan is built around your specialty, market, goals, competition, and budget.

How would this work for your practice? Talk to our ad strategist

// Where patients find you

Google and Meta Bring Patients In. AI Helps Them Choose You.

Google reaches patients who are already looking for care. Meta introduces your practice before they start searching. And AI assistants are becoming another place patients ask for a recommendation.

Google Ads

Reach patients searching now

Show up when someone searches for a provider, treatment, or care near them.

Start with Google when:

  • You want more calls and appointment requests
  • Patients already search for your service
  • You want to target specific services or locations
Local searchesOngoing demandHigh-intent services
Meta Ads

Reach patients before they search

Introduce your practice or service while people scroll, then stay visible as they decide.

Start with Meta when:

  • Your service is elective, visual, or unfamiliar
  • You have a strong offer, outcome, or story
  • Patients need education or time before booking
AwarenessPromotionsReaching new audiences
AI Visibility

Be part of the answer when patients ask AI

More patients are asking AI tools like ChatGPT and Gemini for a provider recommendation instead of scrolling through search results. AEO helps AI understand your services, providers, and locations clearly enough to include you. Paired with your ads, your practice shows up whether patients search, scroll, or ask.

AEO is included with our AI plans.

AI assistantsChatGPTClaudeGemini
Search, social, and AI

Reach patients in all three places.

Patients search on Google, scroll on Facebook and Instagram, and now ask AI before they choose a provider. When your practice shows up in all three, it's there at every point where the decision gets made. We'll recommend where to start based on your goals.

Get My Ad Recommendation
// Where ad budgets go wrong

Protect Your Budget From Common Campaign Mistakes

A retail ad sells a product. A healthcare ad asks someone to trust a provider with their care. We know what patients look for when they search for care, what makes them hesitate, and what makes them call, and every campaign we build reflects that.

  • Reaching the wrong people Our approach: Focused keywords, service areas, and audience targeting.
  • Sending clicks to the wrong page Our approach: A dedicated landing page that matches the ad and service.
  • Not knowing which ads work Our approach: Call and form tracking connected to each campaign.
  • Leaving campaigns on autopilot Our approach: Regular review of results and the quality of patient inquiries, with adjustments as needed.
  • Running into ad policy issues Our approach: Healthcare-focused ad copy written with medical advertising policies in mind.
// Common questions

What to Know Before You Invest in Paid Ads

Straight answers to the questions we hear most before a strategy call.

Ask us: (800) 679-3309
How much should my practice spend on ads?

Budgets vary by specialty, market, competition, and goals. During your strategy call, we'll recommend a starting budget based on your local market and what you're trying to grow.

Should I use Google Ads, Meta Ads, or both?

It depends on your specialty, market, goals, and budget. Google Ads captures patients already searching for care, while Meta Ads builds awareness and brings past visitors back. Many practices benefit from a phased combination of both.

Do I need a new website to run ads?

Not necessarily. Each campaign points to a dedicated landing page built for that ad and service, so your campaigns can launch without rebuilding your main site.

How long does it take to launch a campaign?

Launch timing depends on account access, landing-page readiness, platform review, and tracking setup. Your strategist will walk you through a realistic timeline on your call.

How long before I see meaningful results?

Results depend on your specialty, market, budget, and how much data your account has. We don't promise a fixed timeline, but we can explain what to expect once we know your specifics.

Can you improve campaigns that are wasting money?

Yes. A common part of our process is reviewing existing accounts for weak targeting, poor landing pages, and missing conversion tracking, then rebuilding the campaign around the problem.

Does AI visibility affect my paid ads?

They reach patients at different moments. Ads reach people who are searching or scrolling. AI tools shape which practices someone hears about when they ask for a recommendation. AEO, included with our AI plans, helps those tools understand your services, providers, and locations, so your practice shows up the same way whether patients search, scroll, or ask.

I'm already a Doctor Multimedia client. Can I add paid ads?

Yes. Your strategist can review your current website and goals and recommend where paid ads would fit.

// Your strategy call

Let's Build the Right Ad Strategy for Your Practice

A strategy call is a conversation, not a sales pitch. We'll look at your specialty, market, and goals, then give you a clear recommendation for where to start.

What you'll leave the call with

  • A recommended platform: Google, Meta, or both
  • Whether AEO makes sense alongside your ads
  • A starting budget based on your local market
  • A realistic launch timeline
  • A review of your current campaigns, if you're already running ads
Prefer to talk? (800) 679-3309

Ready for More Patient Leads?

Tell us about your practice and a senior strategist will follow up.

This field is for validation purposes and should be left unchanged.
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