Having relevant content that engages your followers is critical to a strong online presence.
Content marketing costs 62% less than traditional marketing and generates about three times as many leads.
Are you creating content that captures your ideal audience? Do you know why content creation is necessary for your practice?
Having relevant content that engages your followers with useful information to them is very important.
If you’re not creating consistent content on a daily basis, you are missing out on a significant business opportunity. When content creation is strategic and custom for your practice, your revenue will increase.
Here are a few reasons why you absolutely MUST have content creation for your practice:
It gives you authority
Why would someone choose you or your brand over your competitor? Why are you any different? You have to not only show you have the knowledge, but the CREDIBILITY that comes with choosing your practice over another. Content creation helps to establish you as THE authority in your industry.
It builds your brand
People engaging daily with useful content that they can utilize not only creates a loyal following, but it also builds your brand to be something more than the service you provide. Having a brand that stands out also builds trust in potential clients. Content creation can be so many things – a blog post, a video, tweets, Facebook engagement, Facebook groups and updates, live streams on Instagram, a webinar, and much more.
It builds relationships that
translate to revenue.
Content creation builds a relationship with your audience, it makes people relate to you and your brand and helps them feel confident in what you are offering. It also makes them more apt to choose you, because you have previously helped them in a way they needed, and they feel like they are choosing a helpful friend – not a spammy salesperson. This also keeps them around, visiting you and referring your practice more and more.
Conversion rates are nearly 6x higher for content marketing adopters than non-adopters (2.9% vs. 0.5%).
You will always feel well taken care of when you are with Doctor Multimedia.
The team at Doctor Multimedia offers packages based on your practice’s individual needs and budget. We will provide every tool so that you receive professional and engaging content to serve your clients.
For more information on content creation, or to get started, contact us today atContact Us today and schedule a marketing evaluation
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