Reopening After COVID-19 Closures
June 1, 2020 By Practice Growth Pras
As the country slowly reopens businesses on a regional basis, medical health professionals are no doubt wondering how they will jump-start their practices. What can you do to ensure your business succeeds in this new economic climate?
The first thing to accept is that things will not go back to normal right away. Although businesses are reopening, capacity will still be lower as people begin to go back to work and recover financially. We may also see people avoiding health services due to apprehension regarding Coronavirus.
This may lead you to think that cutting costs is the answer, but fight the urge to slash marketing costs wherever possible. While others pull their foot off the pedal, those who press the accelerator stand to gain a competitive edge in a less crowded marketing world.
This is particularly true of those who effectively utilize their google ad campaigns during this time. This may require significant changes to your campaign strategy, but it can be done effectively. Curious about how to manage your google ads? Contact us today to learn more.
What else can you do to prepare for reopening? Though many patients will be happy to conduct in person visits again, a portion of people will err on the side of caution and avoid these visits. But by offering telemedicine you can provide this potentially untapped segment of your clientele with the comfort that will encourage them to use your services.
There may also be extra precautions you must take in order to abide by all the recommended safety standards, such as offering online payments. Adding this tool will help streamline processes for your staff and patients.
If you have any questions or concerns about how your business is going to approach reopening, don’t hesitate to contact us today at 800-679-3309. We’d be happy to speak with you.