Use Google Analytics to Your Advantage
December 2, 2018 By AJ Thakore
As a medical health professional, you likely don’t have as much time as you’d like to analyze your website and online presence. It’s an understandable dilemma. But we cannot stress enough how important it is to take a look at the data that is available so that you can understand where your website viewers are coming from, what they’re doing on your website, and how to leverage that into more business.
Luckily, there is a powerful tool that is available to doctors and their staff. Google analytics tracks your website, and condenses the data into simple visuals that make it easy to understand how your audience interacts with your website.
By understanding how viewers use your website, you can make tweaks and changes that are strategically designed to drive more business through your doors. By looking at the numbers, you can determine which pages are getting the most attention and put your most important information (like special offers, calls to action, etc) there. Alternatively, you can change your website layout to draw attention to pages that might not be getting as many views as you’d like.
It’s also a big advantage to understand where your viewers are coming from. Google Analytics can tell you if people are finding you from organic searches, links on other websites, or other routes. If the data tells you that clients are not finding you through searches very easily, it may be time to invest in a search engine optimization plan.
Doctor Multimedia can help you not only understand your website data, but form a strategic plan to improve your web presence. While it can be overwhelming to jump into the numbers, Doctor Multimedia and Google Analytics makes it easy! Give us a call today at 800-679-3309 to learn more about how we can help.