Communication is Key During This Pandemic
August 7, 2020 By Practice Growth Pras
As businesses around the country are reopening, we have to approach this unprecedented time with a fresh look at marketing. The marketing channels that you used before may not function the same, and as a result it’s imperative to leverage all the tools you can to make sure your business comes back strong.
The main point we want to discuss today is communication. We live in the information age with unprecedented communication tools, but are you using them to your advantage? Are you using this technology to increase your business’ bottom line?
One of the best ways you can communicate with your clientele during this global COVID pandemic is with a tool that you are already familiar with, but may still have untapped potential. We’re speaking, of course, about email.
Are you currently utilizing email marketing campaigns? If not, you may be missing out on a big opportunity. Not only does email marketing inform your clients about what’s going on at your business (including revenue producing opportunities), but it helps you establish and maintain relationships that will be the foundation of your business for years to come. That is especially important right now when consumers are reestablishing trust in the market.
Of course, as a medical health professional it is likely that you don’t have the time and energy required to organize and execute effective email campaigns, especially right now. But that’s where Doctor Multimedia can help. We have proven, expertly crafted, email campaigns that get results. Whether you want to engage your clients, drive them through your doors, or educate them, we have the tools to accomplish your goals.
If you have any doubts about the effectiveness of email marketing, just consider this. According to the Direct Marketing Association via OutboundEngine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.” In other words, email marketing pays for itself over and over again.
There are so many opportunities to use email marketing to your advantage. Do you have negative online reviews that you want to combat? Sending out an email campaign can cultivate a shocking amount of positive reviews that you never knew people wanted to share. Do you have special promotions that could increase your revenue? An email campaign can put that promotion front and center on the computer screens of a significant portion of your clientele. Do you want to create a newsletter that informs your clients about important issues, establishing your business as a trusted source? Email campaigns are great for that.
We would be happy to talk with you about how email marketing can enhance your business. There’s a very good chance that you could reap the benefits and make an incredible return on your investment. Contact us today at 800-679-3309 for a free consultation!