The Most Important Information You’re Not Advertising
June 26, 2017 By Practice Growth Pras
When it comes to website information, potential patients won’t stick around if information is lacking. A lot of modern optometrists, dentists, veterinarians and other healthcare providers accept a variety of insurance options. Unfortunately, too few provide such information on their website. Prospective patients browse the web quickly, and they’re likely to turn down providers who aren’t economically feasible. Even if you do offer Medicare or Medicaid—or even programs like CareCredit—your patients might not know you do. Your website needs a strong insurance information presence in order to effectively attract and convert new clients.
Increasing Website Traffic
When it comes down to it, clients use Google to find new care providers. Often, they conduct Google searches like: “Dentists near me who accept Humana”, or “Cigna dental providers.”
It’s all too easy to incorporate much-needed keywords into your site’s payment options page. It’s also easy to skip the nuts and bolts of a solid SEO strategy. To maximize prospective patient views, capitalize on low-competition searches. It isn’t enough to have an insurance information page. You’ll need to include the most competitive keywords around. Use the Google AdWords Keyword Planner to strategize your keyword plan, and incorporate the most popular terms in your area into your search marketing campaign.
Influencing Conversions
Potential clients will turn to a provider offering up-front information. They’ll also schedule an appointment with you if you’re offering superior services—or pricing options—to your competitors. To reach the right people at the right time, you’ll need to provide the most relevant information first. Locate your competitors’ websites, and check out their payment options page. What information is hard to find? What information is unclear? By making your coverage options well-known, you’ll immediately bring in an audience which would otherwise turn away from ambiguous information.
Linking to Other Content
Your payment options page might be useful, but it isn’t your sole source of information. A lot of healthcare practices offer information about CareCredit and similar programs—via website blogs. These blogs, of course, link back to the provider’s payment options page. While conversions will be increased by a website’s clarity, they’ll also be increased by a solid information network. Review your practice information as it is listed on the insurance directories to make sure that the phone number, address, affiliated doctors, and website address is correct.
Being Relevant
A medical provider which offers relevant information will seem industry-savvy, reliable and effective. Remember: your potential clients are already searching. They know what to look for, and they’ll bypass any providers which don’t display a knack for industry knowhow. By presenting the most-used insurance options, you’ll present a deep understanding for how patients purchase medical services.
Having a solid insurance coverage page can deepen your client connection before services are ever purchased. Prospective patients want reliable providers, and they want providers which can connect with them on a financial level. Often, dental, veterinary and other services are expensive. It pays off to present pricing options up front. A clean, easily navigable website will enthuse your customers. It’ll also turn one-time customers into return visitors.
To engage your audience, cast a wider service net and cater to those in need, you’ll need to make sure your payment options are instantly accessible.
