Is Your Website Responsive?
October 31, 2017 By Practice Growth Pras
You may have heard the term “responsive” lately, and for good reason — it’s very important. If you are unaware, the term refers to a website’s ability to “respond” to whatever device it is being viewed on, and optimize itself for that viewing experience.
In other words, a responsive website will adjust itself depending on if you view it from a computer, a phone, or a tablet.
This is important for many reasons, the first of which is your user experience. Look around your waiting room or any other public area, and you will find that just about everyone is on their phone! While this was not the case 10 years ago, the prevalence of smart phones and mobile internet devices has changed the way we view the web.
Now that people are viewing websites more and more from their mobile devices, it is crucial that your website functions properly on those devices. If a potential client can’t find essential information or is turned off by a site that is difficult to use, that is a potential loss of business for you. By using a responsive website, you are ensuring that your website reflects the excellent service and care you provide.
Another big reason why you need a responsive website is for your search ranking. Showing up at the top of the search results is a huge advantage for businesses, and it is often how potential clients judge who they are going to call. If you do not have a responsive website, you will not rank as highly as you can when people conduct mobile searches.
It is important to stay on top of the changes and trends in technology, and that is exactly what we do at Doctor Multimedia. If you have any questions about responsive websites or anything related to your practice’s web presence and marketing, please don’t hesitate to contact us at 800-679-3309 for a free consultation!