What is Your Social Media Doing for You?
January 10, 2017 By AJ Thakore
We’ve all heard about social media and how sites like Facebook, Twitter, and so many others can enhance your business. It’s all true. The smartest businesses across all industries are leveraging social media to great benefit, but for some reason it hasn’t quite caught on in the field of veterinary medicine.
That means you, as a veterinarian or animal health professional, can gain a competitive edge through social media. We’re talking about more clients, more services provided, and a more profitable veterinary clinic for your community’s pet population.
But so many veterinary hospitals fall into the same trap, they create a social media page and they never do anything with it. It sits there, accumulating very few followers and otherwise doing the exact opposite of what everyone promised you social media could do.
Don’t let that happen to you. When you create a social media page, make sure you have someone dedicated to not only posting fresh content and responding to viewers in real time, but to growing your social media’s reach and effectiveness. It doesn’t do anything for your veterinary clinic to have a Facebook page unless someone is actively using it to your clinic’s advantage.
There are a lot of ways you can do that. Post things that engage your clients about their pet’s health, interact with clients who show interest in your pages, and always refer people back to your website.
But there are other, better, ways to use social media to enhance your veterinary clinic.
Do you provide spay and neuter procedures, or dental services? Does your hospital see equine patients? Do you live in a snake-bite risk zone? There are so many different services that your hospital can provide to pet owners, so why not use social media to show people how you can help their animals live a healthier, happier life?
Targeted advertising is huge. If you’re not advertising to clients in your zip code(s), you’re not really using social media the way a business should. If your hospital has never placed an ad on Facebook, you need to contact someone who can, now. If you wait, you will lose clients and business to your competitors.
Like we said before, that’s something the smartest businesses are doing. Your veterinary hospital should too.
For more information on how your veterinary clinic can use social media to the fullest extent and bring clients through your doors, contact us at [email protected] or call 1-800-605-6987.