Why Do You Need to be on Social Media?
July 7, 2019 By Practice Growth Pras
There are a good deal of medical health professionals who have not embraced the idea of social media as a part of their business, especially those who have a more “old school” view. But that has proven to be a critical mistake that is holding many small businesses back.
We always emphasize the power that social media has to put you in front of your clientele and funnel them to your doors, so it comes as a shock that 24% of small businesses have never used social media, according to clutch.co. Unfortunately for those businesses, they are falling faster and faster behind.
There are a few main reasons why it is absolutely necessary for you to be leveraging social media to the benefit of your business. First and foremost, it is extremely cost effective! The time and resources put into social media marketing pay big dividends, especially if you are effectively using pay per click advertising like google or facebook advertising.
Another reason is that although it seems like social media is already everywhere, its presence is actually still growing. Gaining traction now will help your business stay ahead of the curve as traditional media marketing continues to shrink in favor of social media.
The third and most important reason why social media is a necessity for businesses is the potential to build and maintain long term relationships with your clients. By engaging with them outside of your brick and mortar location, social media allows you to stay on your clients’ minds and integrate your business into their daily lives. That type of interaction goes a long way in developing customer loyalty.
By now you are probably acutely aware of why your business needs a social media presence, but there is still one factor that prevents many medical health professionals from taking the next step — time! The simple truth is that most people in the industry are simply to busy to manage their practice’s social media in an effective way. But don’t worry, that’s where we can help. Give us a call at 800-679-3309 for a free consultation on how we can enhance your business through social media.