Sometimes seeing an example of the power of social media is the best way to understand its importance to your veterinary hospital, your clients, and your patients. Take the story of this lost Pointer that was found in Las Vegas, Nevada. The dog, who is blind and hard of hearing, was found disoriented in the middle of an intersection. Luckily,…
Most veterinarians I know are not very fond of the review website Yelp because of its bizarre filter that often favors displaying negative reviews over positive ones. Now a federal appeals court has ruled that Yelp can lower or raise the rating of a business depending on whether it advertises with the company. This was in response to a lawsuit…
Google has launched a new tool, Google My Business, to help small businesses take control of their local search information and online presence. Google My Business provides a central portal for veterinary hospitals to manage their presence on Google Search, Google Maps and Google+ from a single dashboard. It’s an extremely powerful tool for clinics who have the time, resources…
Too many veterinarians make the mistake of giving up on online reviews. They either get a few bad reviews they can’t shake, can’t manage all the accounts and review sites, or simply don’t have the time for it. If your veterinary hospital isn’t managing online reviews, you are probably losing business because of it. Don’t let that happen to you.…