Veterinary tradeshows serve a variety of purposes. From educating industry professionals to fulfilling continuing education hours to sharing the latest and greatest technological developments and best practices, tradeshows are the lifeblood of innovation. Take note of the following list, all happening in the next year, and try to make it to at least one of these showstoppers. Central Veterinary Conference…
Nobody would skimp on plastic surgery, given the stakes … which means, if you want to convince people to work with you in this competitive industry, you can’t skimp either. Instead, you have to make the most of your plastic surgery website to ensure maximum conversions and a booming business. Here are 5 leading ways to do it. 1. Make…
Gone are the days when paper flyers and newspaper ads were the only techniques available for orthodontic marketing. Today’s modern practice has a wealth of opportunities at its figurative fingertips, and if you’re not doing them, you’re missing out. Take a look at the following three techniques, all of which leverage the most popular advertising platforms today without much sweat…
Keeping your patients loyal to your practice is crucial to the long-term success of your practice. This is especially true for eye care patients who may not need to visit the office as regularly as other traditional healthcare checkups. The use of a consumer oriented approach to your healthcare services is the key to retaining your patients from year to year,…
Facebook has revolutionized how dental practices engage with their patients. Even though the medium is affordable and one can reach hundreds if not thousands of customers, many practices fail to implement this prevalent dental marketing tool. The lack of engagement could be because of unrealistic expectations or lack of training on how to make use of social media marketing. In…
Veterinary practices, like all businesses, are subject to opinionated reviews by pet owners on the quality of their services. If pet owners leave the clinic feeling satisfied, they may leave a positive review. In the event that pet owners are dissatisfied with your services, they may conversely use online review platforms like Facebook, Yelp, Google, Yellowpages, and Angie’s List among…
That’s pretty good advice for any industry, and it applies just the same to dental health professionals. You want your front desk and reception staff to welcome patients in a professional and friendly manner, so why aren’t the same principles applied to your clinic’s online presence? Many potential new patients are finding your dental practice online, are you making a…
We’ve all heard about social media and how sites like Facebook, Twitter, and so many others can enhance your business. It’s all true. The smartest businesses across all industries are leveraging social media to great benefit, but for some reason it hasn’t quite caught on in the field of veterinary medicine. That means you, as a veterinarian or animal health…
Having a strong online presence is all about engaging with your patients. The internet can be a powerful tool for dentists who leverage the communicative power of the web – whether it be websites, social media, or blogs. Blogging is one of the best ways you can use the internet to engage with your clients and keep your office on…
Today, more people are accessing the internet through their phones or mobile devices than ever before. That is why having a website optimized for the mobile viewing experience is equally as important as their desktop computer counterparts. Unfortunately, a lot of eye care professionals are missing out on this vital component of their online presence. When users view a poorly…