Bring in Clients with Pay Per Click Ads
January 12, 2020 By Practice Growth Pras
Have you ever wondered why some pages show at the top of the google search results, while you have to scroll down the page to see your own business? It turns out that this prime real estate is actually on the market, and it can be yours depending on your interest in pay per click advertising.
Essentially, pay per click advertising like Google Ads allow you to compete for those valuable top spots of the search results. This is an extremely effective way to drive traffic to your website and turn clicks into clients!
Most of all, effective pay per click advertising yields a great return on your investment — a good campaign can pay for itself multiple times over.
The way it works is that advertisers select keywords relevant to their business, the type of things that their potential clients could be searching for. Advertisers can then bid on keywords based on how much they would spend for a user to click on their ad.
When a user clicks an ad the advertiser pays a small amount for that click, hence the term pay per click.
Because this system of advertising is so direct and effective, it’s important to know the best ways to optimize your campaigns and get the best return on your dollar. But many medical health professionals simply don’t have the time to delve into that world and learn everything they would need to in order to successfully run their own campaigns.
That’s where Doctor Multimedia can help. Our pay per click advertising team has a proven track record of running successful advertising campaigns that drive traffic through our clients’ doors.
Call us today at 800-679-3309 for a free consultation. We’d be happy to answer any questions you have about pay per click advertising or Google Ads!