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The latest digital marketing tips for your practice

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December 15, 2014 By Practice Growth Pras

Sometimes seeing an example of the power of social media is the best way to understand its importance to your veterinary hospital, your clients, and your patients. Take the story of this lost Pointer that was found in Las Vegas, Nevada. The dog, who is blind and hard of hearing, was found disoriented in the middle of an intersection. Luckily,…

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September 8, 2014 By Practice Growth Pras

Most veterinarians I know are not very fond of the review website Yelp because of its bizarre filter that often favors displaying negative reviews over positive ones. Now a federal appeals court has ruled that Yelp can lower or raise the rating of a business depending on whether it advertises with the company. This was in response to a lawsuit…

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September 2, 2014 By Practice Growth Pras

Google has launched a new tool, Google My Business, to help small businesses take control of their local search information and online presence. Google My Business provides a central portal for veterinary hospitals to manage their presence on Google Search, Google Maps and Google+ from a single dashboard. It’s an extremely powerful tool for clinics who have the time, resources…

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August 14, 2014 By Practice Growth Pras

Your veterinary hospital should be reaching out to clients with engaging visual content that educates them about the specific needs of their pet or animal. Different clinics have different needs depending on the animal population and geographic region, so it’s important to create content geared towards your specific clientele. This not only keeps your clients educated about topics relevant to…

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July 30, 2014 By Practice Growth Pras

There’s a lot more to having a great website than making it look nice. It needs to be functional as well, and provide your clients with real tools to enhance their experience with your veterinary hospital. One of the ways we accomplish this is by integrating third party platforms, such as Demandforce. Integrating with Demandforce allows us to provide our…

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July 24, 2014 By Practice Growth Pras

Every veterinary hospital has experienced it at some point. Inevitably, you have to deal with an angry client who wants to shout about how they perceive they’ve been wronged — often without presenting the whole story. The main weapon of choice for these clients: the bad review. Lingering negative reviews hurt. And the longer you wait to respond to them,…

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July 10, 2014 By Practice Growth Pras

People are more engaged when they are presented with information in a visual way, and your clients are no different. As a veterinary hospital, there are a lot of different topics you want to educate clients on — but sometimes this information could come across as uninteresting in a written format. It can benefit your veterinary website to use infographics…

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June 24, 2014 By Practice Growth Pras

If you can’t get people to Like your Facebook page, then your social media presence is falling short of where it needs to be. But how do you get those Likes? It takes a dedicated effort, you can’t sit back and expect those numbers to keep going up significantly. The campaign to get more Likes should be taking place daily.…

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June 10, 2014 By Practice Growth Pras

It’s important to connect with your current client base, and to engage them with your veterinary hospital when they are outside of the clinic. But what is the best way to do that? Email is a tried and true way to communicate necessary information with your clients, and it gives them time to interact with it at their own leisure.…

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May 11, 2014 By Practice Growth Pras

Every veterinary hospital has to address the issue of gaining new clients in order to maintain a sustainable practice. In order to run a healthy clinic, you need a constant stream of new clientele even if you have a strong base already. Having a good veterinary website is a good start, but there’s more you can do. But how do…

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