The internet affords veterinarians with a host of tools to help grow their animal clinics, in ways that weren’t possible 10 or even 5 years ago. Unfortunately, with that technology comes some downsides, most often experienced in the world of online reviews. Anyone in the world can leave an online review that says anything they want. That is a dangerous…
February 23, 2016 By Practice Growth Pras
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November 28, 2015 By Practice Growth Pras
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Every veterinary hospital wants to show up at the top of the search results page, it’s one of the most common requests we get from our clients. There are a variety of ways to enhance your search results rankings, and one of the most important ones is blogging. Blogging provides your website with content that is not only relevant to…
Facebook is a powerful tool to connect your veterinary clinic with your clientele 24 hours a day, 7 days a week. But with the vast number of pages on facebook, it can be hard for users to know which pages are the authentic, trusted businesses that they are looking for. That is why facebook has started allowing local businesses to…
Most veterinary health professionals don’t understand the true power of social media. Leveraging social media to your clinic’s advantage is about much more than setting up a page on Facebook, it’s about knowing what to do with it. Every veterinary hospital should be engaging their clients through their social media channels, but few of them are. Social media sites like…
Did you know that people searching for locksmiths, bail bondsmen and veterinarians use mobile sites more often than customers of other businesses? When customers need a veterinarian they’re usually not sitting at their desktop computer. We made our first mobile websites in 2010 specifically for veterinarians. We have catered to the industry ever since, designing features like our Emergency Button,…
One of the most important aspects of your veterinary hospital’s website is its ability to draw in and cater to new clients. Of course you need to balance the experience of new clients with that of existing clientele, but we at Doctor Multimedia have developed the best way to do that. Our New Client Center has everything that a potential…
Sometimes seeing an example of the power of social media is the best way to understand its importance to your veterinary hospital, your clients, and your patients. Take the story of this lost Pointer that was found in Las Vegas, Nevada. The dog, who is blind and hard of hearing, was found disoriented in the middle of an intersection. Luckily,…
Most veterinarians I know are not very fond of the review website Yelp because of its bizarre filter that often favors displaying negative reviews over positive ones. Now a federal appeals court has ruled that Yelp can lower or raise the rating of a business depending on whether it advertises with the company. This was in response to a lawsuit…
September 2, 2014 By Practice Growth Pras
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Google has launched a new tool, Google My Business, to help small businesses take control of their local search information and online presence. Google My Business provides a central portal for veterinary hospitals to manage their presence on Google Search, Google Maps and Google+ from a single dashboard. It’s an extremely powerful tool for clinics who have the time, resources…
August 14, 2014 By Practice Growth Pras
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Your veterinary hospital should be reaching out to clients with engaging visual content that educates them about the specific needs of their pet or animal. Different clinics have different needs depending on the animal population and geographic region, so it’s important to create content geared towards your specific clientele. This not only keeps your clients educated about topics relevant to…