The latest digital marketing tips for your practice
Whether you’re an established practitioner or part of a growing office, client testimonials may be one of your best available resources. By tapping into your current customer base, garnering reviews and nurturing healthy discussion, you can both gain new fans while prioritizing the old ones. Harness the power of happy patients, and spread the love to new visitors. If you…
When it comes to website information, potential patients won’t stick around if information is lacking. A lot of modern optometrists, dentists, veterinarians and other healthcare providers accept a variety of insurance options. Unfortunately, too few provide such information on their website. Prospective patients browse the web quickly, and they’re likely to turn down providers who aren’t economically feasible. Even if…
When it comes to promotion, social media is king. Facebook is a great communication channel, and today’s practitioners are utilizing it for its high-end visibility, reliability and uniformity. Whether you’re trying to engage new clients, retain old ones or simply stay in touch, Facebook is your best available resource. People spend a lot of time on Facebook. Is your business…
Every time someone visits their eye doctor, dentist, or veterinarian, the very first encounter they will have with your office is with the reception area and staff. Often, patients will spend just as much or even more time in the waiting area as with their healthcare professional. However, these areas can often go overlooked by busy practice owners or practitioners…
Social media marketing for orthodontic practices? Where to begin? Well, it’s actually easier than you think. Here are 10 top strategies to try today. 1. Facebook Groups Facebook groups might not seem like an intuitive form of orthodontic marketing, but they are. Sharing your knowledge with industry professionals and customers is a great way to bring in business. 2. Instagram…
Twitter has been around for a long time, and it’s not going anywhere. Unfortunately, it has long ignored by local businesses that assume its universality means it’s no good for dental marketing. Wrong-o. Twitter is an excellent medium for cultivating a client base and drawing traffic to your dental website. Here’s how to do it. Become a Go-To Guru Becoming…
Veterinary tradeshows serve a variety of purposes. From educating industry professionals to fulfilling continuing education hours to sharing the latest and greatest technological developments and best practices, tradeshows are the lifeblood of innovation. Take note of the following list, all happening in the next year, and try to make it to at least one of these showstoppers. Central Veterinary Conference…
Nobody would skimp on plastic surgery, given the stakes … which means, if you want to convince people to work with you in this competitive industry, you can’t skimp either. Instead, you have to make the most of your plastic surgery website to ensure maximum conversions and a booming business. Here are 5 leading ways to do it. 1. Make…
Gone are the days when paper flyers and newspaper ads were the only techniques available for orthodontic marketing. Today’s modern practice has a wealth of opportunities at its figurative fingertips, and if you’re not doing them, you’re missing out. Take a look at the following three techniques, all of which leverage the most popular advertising platforms today without much sweat…
Keeping your patients loyal to your practice is crucial to the long-term success of your practice. This is especially true for eye care patients who may not need to visit the office as regularly as other traditional healthcare checkups. The use of a consumer oriented approach to your healthcare services is the key to retaining your patients from year to year,…
